The 2013 IPO market delivered its best performance in more than a decade. Considering Foursquare's user base of over 45 million, we believe that this significantly expands GrubHub’s reach. Most recently, GrubHub Seamless announced a partnership with Foursquare that will allow Foursquare users to order takeout directly through the app available on all iOS and Android devices. They use their mobile devices to find out restaurant locations, check out menus and read reviews. According to a new study by the Interactive Advertising Bureau (:IAB) and Viggle, approximately 69% of consumers order food online using a mobile device. The frequent use of tablets and smartphones has fueled the growth in the online food ordering market. GrubHub Seamless is making great progress to improve revenues, thanks mostly to a surge in mobile users and increasing demand for online food ordering services. Given the lack of details, it is reasonable to assume that a GrubHub Seamless IPO still might be some way off, but it is worth speculating whether the company will be a good investment. No details were made available beyond the confidential announcement. The company is expected to launch the IPO in the first half of the year.
